Count me as one fan who would never, never buy an NHL jersey if it meant I had to act as a billboard for a brewer or a car company. Please NHL owners, factor that in your equations.
Another concern I have is that sports owners act as if they’re uncovering a ‘new revenue stream’ by putting ads on jerseys now. As if there was a corporation out there that had hundreds of millions it wasn’t spending on advertising or sports promotion, but now will because they can plaster their name on the bleu blanc rouge. I’ll welcome everyone’s opinion on this, but isn’t this just a case of soliciting the same budgeted ad money on more items, thereby reducing the demand on each item? Won’t companies be spending slightly less on each individual items, since there are ever more ways to promote themselves through sports?
Circa 2002 OWNER: Step right up, step right up, get your naming rights, get your rinkboard ads, get your broadcast ads right here!
Kodak-Pontiac-Nortel…: I’ll take $100M please!
Circa 2012 OWNER: Step right up, step right up, get your naming rights, get your rinkboard ads, get your broadcast ads, get your ads on the glass behind the goalies, get your ads on the jerseysright here!
MicroSoft-Nissan-CitiGroup…: I’ll take (2102 inflation-adjusted) $100M please!