'Prideful'? Do you mean 'proud'?

Since when has ‘prideful’ become a word? What the heck?

I guess some people use it as a way to denote someone who commits the sin of pride, but then there’s the airhead Selena Williams who toots her own horn and describes herself as a “very prideful” person, instead of using the plain old correct ‘proud’.

And maybe just maybe she should describe herself as a humble person, and stop trying to be a fashionista and designer, because it ain’t working, and stop appearing in bikinis in magazines, and cut down on the cosmetic surgeries disguised as “I disappeared from public view for months to have surgery because I cut my foot while walking on broken glass.”